Institutional Logo Research

Josh Breeze

Institutional Logo Research

Mainstream film institutes have very different logos to other small independent institutes as they need to have a logo that stands out from others rival companies. The reasons for doing this is that you they want consumers of their films to instantly know the institute of the film, so that if a individual enjoys films made by a certain institute, they can easily recognize the company by their logo. Mainstreams institutes normally put a lot of funding into their logo, which makes it look  more professional and by using cinematic and animations showing their logo before their film starts. In contrast to this, independent film institutes don't have as big budgets as mainstream companies meaning that the logo itself isn't as professional because small institutes such as Film4 and Lions gate don't really need to create as big of any image as mainstream film companies as they are only targeting a small target audience with their films.

Example of mainstream logos;

The key features of this mainstream logo is that has many different elements to the logo to make the logo look professional and appeals to the audience, as they have the sufficient funds to create such a complex logo unlike a independent institution. Another key feature to this logo is that it is animated by panning around of the logo to reveal the whole logo.

Example of independent logos;

The key features of a independent institutional log is first off that they are generally very simplest and doesn't really have many layers to them. As independent film companies are only appealing to a niche audience, they don't need a logo as complex as a mainstream company. Also independent institutions normally have a small budget meaning that they don't have the sufficient funds to create something as professional as the 20th century fox logo.

From the research into institutional logos, I found that mainstream and independent films logos are a lot different from each other as mainstream institution have quite complex and visually pleasing logos, where as independent films have very simplest logos. As we have chosen to be a mainstream film company, this means that we will need to have a quite complex log appealing to a mass audience. this will also have to have some sort of animation within the logo, to achieve the same result as other mainstream logos that already exist.